On commercial breaks between Jeopardy (darn you Alex!) I was treated to this very creative, educational commercial on Dunkin' Donuts' logos:
I thought the concept was great, a real walk down memory lane. I especially like the version with the logo in the shape of a donut being dipped into a coffee mug, this is the best picture I could get:
This commercial brought up a great discussion with Kaitlin and Tess (of Crew Design) about Dunkin's branding and more specifically their color palette. Tess mentioned that it's a very interesting color scheme for such a large national brand: orange, orangey-yellow, pink, brown. I thought that it suited them just perfectly because the colors seem more "budget," if you will, but that isn't a bad thing! I think it does well to convey that they are affordable.
Compare it with the color palette of Starbucks; they use very rich looking colors and designs. They speak to two different demographics. Living in New England the double D is really part of the landscape, I have to confess though that I really can't part with my peppermint mochas from Starbucks. Love the muffins at Dunkin' though!