A prerequisite for any of you attending design school at Boston University is an unflicnching devotion (obsession?) to Paul Rand. With that I thank Steven Heller for posting "Paul Rand: A Designer's Words."
"On April 3, 1998 the School of Visual Arts held a Paul Rand Symposium in New York City. To commemorate the event Nathan Garland, Georgette Ballance and I edited a keepsake titled “Paul Rand: A Designer’s Words,” a collection of many Rand quotes from various sources. It was printed by Rand’s favorite printer, Mossberg & Co., typeset by his favorite typesetters, PDR (A Division of AGT), and produced with his favorite paper, Mohawk Superfine. Nathan Garland’s design was true to Rand’s typographic aesthetic." - From Steven Heller's sight.
I just love the idea of someone's career being celebrated and appreciated and having all the little details included: favorite printer, typesetter, paper...wow! The first quote in the collection jumps out at me:
"I had the courage or audacity or stupidity to take a chance. I didn't know what the hell would happen." -Paul Rand
I need any combination of those three at the moment...
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Wednesday, June 15, 2011
Tuesday, June 7, 2011
Saul Bass for Allstate?
I just noticed this ad for Allstate:

Which made me immediately think of this poster by Saul Bass:

Homage perhaps? The first thing I thought was copy. Perhaps inspired by would be the term. The mayhem TV spots are quite creative but I'm on insurance overload when it comes to commercials. Both Allstate and Geico have different campaigns running all the time and I find it obnoxious now. Oh, and Farmers too! "We are Farmers...bah bah bah bah bah bah bah." Make it stop! "Will switching to Geico save you on car and home insurance? Does watching repetative Geico ads make you want to stab your ears?" Not sure the answer to question one but question two: YES!
Which made me immediately think of this poster by Saul Bass:
Homage perhaps? The first thing I thought was copy. Perhaps inspired by would be the term. The mayhem TV spots are quite creative but I'm on insurance overload when it comes to commercials. Both Allstate and Geico have different campaigns running all the time and I find it obnoxious now. Oh, and Farmers too! "We are Farmers...bah bah bah bah bah bah bah." Make it stop! "Will switching to Geico save you on car and home insurance? Does watching repetative Geico ads make you want to stab your ears?" Not sure the answer to question one but question two: YES!
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