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Humane Society Logo

Lately, thanks to cable, I've been watching Animal Planet...a lot. I heart a good animal story. Somewhere along the line, during my animal obsession (and thoughts of a pet), I came across the Humane Society's logo and I love it! Regular readers, can you guess why? Yup, the silhouettes, and keep reading below to find out why, of course, I'd have to love it. But first, a little more on the good work The Humane Society does, from their website:

Humane Society of the United States is the nation's largest and most effective animal protection organization—backed by 10 million Americans, or one in every 30. Established in 1954, The HSUS seeks a humane and sustainable world for all animals—a world that will also benefit people. We are America's mainstream force against cruelty, exploitation and neglect, as well as the most trusted voice extolling the human-animal bond. Our mission statement: Celebrating Animals, Confronting Cruelty."

Under Consideration I found out that the logo and identity for HSUS was done by the Chicago office of Euro RSCG, and "the rendering of this American Animal Kingdom" was done by, none other than one of my IDOLS, Michael Schwab. It's a great logo, the variety of animals and their placement makes it a very balanced picture. Now, if only I could decide on a great pet...

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